CLIENT SPOTLIGHT: Grillo's Pickles

If you haven't been to the Grillo's Pickles website, you should. There, you'll find the fantastic story of how this company began. We've copied part of it here to save you a click.

Grillo's Pickles began with a pickle cart, just a small wooden stand in downtown Boston, where Travis Grillo and his friends would sell two spears for one dollar. Travis would make the pickles by night using his family's 100-year old recipe - one he'd memorized from making pickles every summer as a kid. In the morning, Travis would bike to the Boston Common and set up the cart with his buddies. They'd hang out all day, urging people to try the simple Grillo family pickle. It was a small business but Travis worked hard for it. He made more pickles, biked more miles, and slept less hours than he ever had before.
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CLIENT SPOTLIGHT: Factory Five Racing

Factory Five Racing was founded in 1995. Over the years they have grown from a start-up business in a small garage to become the world's largest manufacturer of "build-it-yourself" component car kits. They employ a full-time crew of about 40 people, and are located in Wareham, Massachusetts (about an hour south of Boston). They make their products right here in the USA, in the heart of New England where American manufacturing was born.
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Fred and Danny Magnanimi grew up watching their father create beautiful, handcrafted jewelry in the family's Cranston, RI jewelry manufacturing business. When the boys grew up, Fred moved to New York and began working on Wall Street as an investment banker, while younger brother Danny, still enamored by the family business, stayed home. Increased competition from overseas businesses created significant challenges for the business, but Danny was confident he could find a way for the family business to evolve and thrive. This was his mission, this was his passion.
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        Charitable & Nonprofit Organizations

        'Tis the Season...for Commercial Co-Ventures

        We’ve all seen the ads: “a portion of our sales are donated to charity”, “for every dollar you spend here, we will donate to a local food pantry”, “for every bag of dog food purchased we will donate to an animal shelter”.

        This type of advertising is referred to as a “commercial co-venture”, although it may take on other names such as social cause marketing, social impact advertising, or charitable sales promotion.

        In this unprecedented year charities and nonprofits are looking for alternative methods of fundraising. Teaming up with a for-profit entity can provide tremendous benefits to both the business and the charity – a business could be seen as giving back to the community while increasing its sales, and a charity receives increased exposure to its charitable mission while increasing fundraising. However, if these campaigns are not done properly it could lead to penalties, taxes, and bad publicity for all parties involved.

        In general, if a for-profit company advertises that the purchase of a product or a portion of the proceeds will benefit a charity, the advertisement may be subject to a state’s commercial co-venture regulations. These regulations range from requiring a business to notify the state about a campaign to requiring a business to register with the state, post a bond, and report the results of the campaign back to the state.

        Generally, the for-profit company is required under these regulations to have a contract with the charity before the advertising campaign begins. Some states require both the charity and the for-profit company to register with the state’s office of Attorney General.

        Compliance with state charitable regulations is not complicated although it could be time consuming. Both for-profit companies and charities should carefully review state requirements as part of any social cause marketing campaign.

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